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OUR CRISP & GREEN STORY

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We believe every community should have access to convenient, healthy choices and resources that make a positive impact on their lives. That’s where we come in. Founded in late 2016 by Owner and CEO, Steele Smiley, CRISP & GREEN® is an innovative fast-casual restaurant that is changing the game in the wellness industry. We combine a delicious and sustainable chef-crafted menu featuring salads, grain bowls, and smoothies with genuine hospitality to give each and every guest an exceptionally crisp and refreshing experience. And since we believe eating healthy is just one part of Living Crisp, we are committed to providing wellness resources and events to create healthier, happier and stronger communities.

Steele Smiley,
Founder and CEO, CRISP & GREEN

2016
CRISP & GREEN FLAGSHIP OPENS

CRISP&GREEN flagship store opens in downtown Wayzata, Minnesota along the shore of Lake Minnetonka. November, 2016.

NORTH LOOP, MINNEAPOLIS

CRISP & GREEN opens in the iconic North Loop neighborhood of Minneapolis, Minnesota.
February, 2017.

2018
owner crisp and green Steele Smiley
CRISP & GREEN ANNOUNCES FRANCHISES OPPORTUNITIES

Founder and CEO, Steele Smiley, announces CRISP & GREEN decision to franchise in early 2018.

EDINA, MINNESOTA

CRISP & GREEN opens its doors in the charming 50th & France neighborhood of Edina, Minnesota.
August, 2018.

2019
UNIVERSITY OF MINNESOTA

CRISP & GREEN opens in the heart of Dinkytown on the University of Minnesota campus.
February, 2019.

MAPLE GROVE, MINNESOTA

CRISP & GREEN opens at Arbor Lakes in Maple Grove, Minnesota.
June, 2019.

Highland Park, St. Paul

CRISP & GREEN opens in the Highland Park neighborhood of St.Paul, Minnesota. October, 2019.

Grand Avenue, St. Paul

CRISP & GREEN opens second St. Paul location on Grand Avenue.
November, 2019

2020
Fridge full of Crisp & green food & drinks
CRISP@HOME

CRISP & GREEN launches CRISP @ HOME grocery service exclusively through the CRISP&GREEN app. March, 2020

Steele-smiley-forbes
CRISP & GREEN ANNOUNCES NATIONAL EXPANSION

Founder and CEO, Steele Smiley, announces national expansion into Texas, South Dakota, North Dakota, Florida and Iowa effectively tripling the companies size.
October, 2020.

2021
University Park, Dallas, TX

CRISP & GREEN opens its first Dallas, Texas location in University Park across from the SMU campus. January, 2021.

CRISP & GREEN Expands to AZ, FL AND NE

CRISP & GREEN announces national expansion into Scottsdale Arizona, Omaha Nebraska, and Tampa, Orlando, Naples and Sarasota Florida.
March, 2021

Uptown Lakes, Minnesota

CRISP & GREEN opens in Uptown, Minneapolis centrally located between Cedar Lake, Bde Maka Ska, and Lake of the Isles.
May, 2021

Sioux Falls, South Dakota

CRISP & GREEN opens first South Dakota location in Sioux Falls
July, 2021

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