Crisp & Green expanding nationwide

Minneapolis-based Crisp & Green is rolling out a national franchise program early next year, and CEO and founder Steele Smiley said it will start in Dallas, followed by South Dakota, Iowa and North Dakota.

"We have been very pleased with the success we've experienced in Minnesota and are thrilled that communities have embraced and supported us so quickly," said Smiley. "We are eager to expand into other parts of the country to bring additional communities nutritious, great-tasting food in our unique welcoming environment. Everyone is welcome at our table."

The fast casual brand has been making strides toward expansion since its launch in 2016, serving guests in-person as well as digitally via its proprietary app. With the widespread shift to digital ordering amidst the coronavirus pandemic, the brand was prepared to capture the increased demand for healthy and convenient options, leading to accelerated growth in a time when the restaurant industry is struggling across the nation, Smiley said.

Crisp & Green has 27 locations open or in development, including six more locations in its home state of Minnesota.