Crisp & Green signs 40-unit deal

Crisp & Green, owned by Steele Brands, a Minnesota-based company known for establishing and developing healthy lifestyle restaurants, has signed a 40-unit development deal with franchise partner Rory Kelly of Salads & Smoothies LLC.

"Today marks an incredible day for all of us at Crisp & Green," Steele Smiley, founder and executive chairman, said in a press release. "In 2016, I had the simple idea that people shouldn't have to choose between a quick meal and a healthy one. To see it grow from just a dream into what it is today is a testament to our team, our loyal guests, and our franchisees. Partnering with individuals like Rory who believe in this founding philosophy and align with our vision to bring health and wellness to communities across the country is essential to our success."

This agreement adds to Salad & Smoothies' existing 11-unit agreement with Crisp & Green, totaling 51 units. The group is operating two locations in Minnesota and is slated to open all 51 locations by 2028. It's third location is on track to open this spring in Mankato, Minnesota.

"I knew immediately upon being introduced to Crisp & Green that it was a very special brand and far superior from what you typically see in the fast-casual space. With two units open and operating within our franchise group, we have experienced firsthand the incredible demand for healthy, scratch-made and convenient food," Kelly said in the release. "Our team believes strongly that this opportunity offers a sustainable model for growth made only stronger by the aspirational wellness brand that Crisp & Green has become."

Crisp & Green is embarking on its busiest year yet with a goal of 50 locations slated to open across 15 additional states before the end of 2023.